← All work · Branding · Social Media Content · Videography · Food & Nutrition / Health Coaching · Netherlands

VITAQ

A dietitian with a program that worked. A brand and funnel built to match.

4×

Funnel effectiveness

65%

Website conversion increase

Days. Busy parent to healthy example.

The Challenge

What they
needed.

Ricky Jochems is a dietitian, vitality coach, and personal trainer based in the Netherlands. His 90-day VITAQ Parents program had everything: personalized nutrition plans, training schedules, weekly check-ins, and real results. Clients losing 5 to 20 kilos. Lifestyles changing. Families following.

His online presence wasn't keeping up.

Busy Dutch parents, his exact audience, scrolled past. His website had traffic. It wasn't converting. He needed a brand that felt like him, social content that stopped the scroll, and a video that would close the sale before a visitor clicked away.

Our Approach

01 Brand identity built around Ricky. We built VitaQ's visual identity to match the man behind it. Warm, direct, science-backed. A brand credible enough to trust with your health.
02 Social content for busy parents. We created posts in the language of his audience. Relatable, specific, and sharp enough to make a busy Dutch parent stop and think: that's me.
03 A VSL that converts. We scripted, shot, and edited a VSL built around the exact doubts a busy parent has before they commit. Designed to convert before they clicked away.

Brand Film

The Outcome

What we
delivered.

The VSL became the engine of Ricky's sales process. Visitors had everything they needed to decide before they ever booked a call. Website conversion jumped 65%. The funnel became 4 times more effective. Ricky went from a great product with a visibility problem to a brand with a system built to grow.

4×

Funnel effectiveness

65%

Higher website conversion

VSL

The closer that runs 24/7

↑Leads

Qualified leads entering a 90-day program

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