← All work · Brand Content Strategy & Social Media Management · Fitness · 2025 · Dutch / Amersfoort

VZ
COACHING

Local personal trainer turned premium fitness brand. From word of mouth to a full pipeline of booked clients.

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Followers Gained

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Months

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Engagement Lift

The Challenge

What
they needed.

VZ Coaching came to us as a personal trainer with a solid reputation but zero digital presence. No brand identity, no content system, and no way to attract new clients outside of referrals.

They needed a full brand foundation and a funnel that turns attention into booked sessions.

Our Approach

01 Built a complete brand strategy and visual identity from scratch. Positioning, messaging, tone of voice. Everything aligned to attract serious clients.
02 Shot a full brand photoshoot and produced a VSL that communicates the value before the first conversation even happens.
03 Designed and built a high converting landing page as the core of the funnel. Social media drives traffic. The page books the free lesson.
04 Optimised the existing website for SEO and user experience. Every page built to convert, every word written to rank.
05 Took over full social media content management. Creation, scheduling, community engagement, and monthly reporting.

Brand Film

Mees — VZ Coaching founder and personal trainer

VZ Coaching boxing bag — training environment

Detail shot of workout materials — VZ Coaching

The Outcome

What we
delivered.

Six months in, VZ Coaching went from relying on word of mouth to running a full digital system. The funnel works on autopilot. Social media builds the audience. The landing page converts them. Free lessons get booked without a single DM.

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Instagram Followers

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Engagement Lift

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Months to Target

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GRIZZLIES

Brand Content Strategy · Videography · Photography